The most popular printing market in China presents

2022-07-31
  • Detail

China's printing market presents four patterns (Part 1)

East Yangtze River Delta:

the Yangtze River Delta economic zone has unique geographical advantages and is the most prosperous region in China's history. With Shanghai as the core, including 15 cities around Jiangsu and Zhejiang, it has formed the so-called "world's sixth largest urban agglomeration". Pudong development has driven the rapid economic development of surrounding cities, which has provided unique advantages for the development of printing industry in the Yangtze River Delta. Take Shanghai as an example. From 2001 to 2004, the printing industry in Shanghai continued to increase at an average annual rate of 15%. In 2004, it increased by 20% over the previous year. The sales output value reached 26billion yuan and the profit was about 1.8 billion yuan. According to Fuyong, Secretary General of Shanghai Printing Industry Association, by the end of 2004, there were about 5758 printing enterprises of various types in Shanghai. By product category, there are about 332 publication printing enterprises, about 2291 packaging printing enterprises and about 3135 other printing enterprises; According to the distribution analysis, Pudong, Jiading, Baoshan, Minhang, Nanhui and other regions are relatively concentrated, exceeding 36% of the total; According to the analysis of enterprise scale, about 10 printing enterprise groups with an annual sales value of more than 500million yuan and about 8 characteristic enterprise groups are the leaders, and a large number of enterprise groups with an annual sales value of 100million yuan and more than 50million yuan are the main bodies, leading a large number of small and medium-sized enterprises to develop in the competition. Throughout the printing industry in the Yangtze River Delta, the state-owned enterprise restructuring has been strengthened, joint-stock and private enterprises have risen rapidly, and the entry of foreign capital and Taiwan and Hong Kong capital has accelerated in recent years. However, it is undeniable that the printing and related industries in the Yangtze River delta still lack effective cooperation and coordination, the overall macro planning is insufficient, the overall competitiveness of the industry is not strong, the degree of intensification is not high, the structural convergence, market segmentation and price reduction competition are all unfavorable factors that hinder the further development and growth of the printing industry in the Yangtze River Delta. In the aspect of technology structure, there is a lack of deep understanding of the importance of digital and network technology, and few enterprises have actually applied it; There is also a lack of serious research on how India's 27.73% year-on-year promotion of the brush industry can take the green path of GDP, and the relevant departments do not have clear and powerful industrial policy guidance for both. In terms of product structure, the processing and production capacity of medium and low-grade printed matter is surplus, and the printing capacity of high-grade products is relatively insufficient, especially the proportion of overseas printing business is low. South Pearl River Delta:

foreign monks will chant "the development of printing enterprises in the Pearl River Delta benefits from the large-scale inward migration of printing enterprises in Hong Kong." When it comes to the printing industry in the Pearl River Delta, such as Hamburg Becker ship system, Li Jiong of Guangdong Printing Association told me. Like other booming industries in Guangdong Province, printing enterprises in the Pearl River Delta region are also the product of reform and opening up. In the 1980s, the printing industry in Guangdong was still silent. It was the large-scale inward migration of Hong Kong printing enterprises that changed this situation. Under the catalysis of Hong Kong Printing Enterprises' advanced technology and equipment, rich market experience and modern management concepts, the Pearl River Delta region has flourished. Taking the overseas printing market as the stage, it has established a stable channel through Hong Kong, formed the basic characteristics of export-oriented, and has a wide range of customers worldwide. Today, the printing enterprises in the Pearl River Delta are still the pacesetters of the national printing enterprises. By june2005, there were 12438 printing enterprises in the Pearl River Delta, with a total registered capital of 36.5 billion yuan, a total industrial output value of 77.8 billion yuan, and more than 570000 employees. The international operation mode, strong financial support and high-end professionals have made the printing industry in the Pearl River Delta show unique characteristics - large enterprise scale, complete printing varieties, advanced printing equipment, scientific management and good product quality. Li Jiong said that the Pearl River Delta has many large-scale printing enterprises, such as Heshan yatushi Printing Co., Ltd., which has a cumulative investment of more than HK $1billion and more than 10000 employees, and Hongxing (Shenzhen) Printing Co., Ltd., which has more than 7000 employees. In contrast, traditional offset printing, silk screen printing, ticket printing, flexible printing, digital printing, laser printing, personalized printing and other emerging categories can be found here. The most advanced pre press, printing and post press processing equipment and first-class management mode make the printing quality here second to none in the country

North Bohai Rim:

many people regard the Bohai Rim region as a super engine of economic growth in northern China, not only because it is one of the most densely populated areas in China's urban agglomeration, port cluster and industrial circle, but also because it is China's political center and cultural and educational center. The developed cultural industry, information industry and advertising industry make publishing and printing a distinctive feature of this region

Copyright © 2011 JIN SHI