Application of RFID technology in retail commodity

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RFID technology - Application in retail commodity packaging

almost all consumers are unaware that the overall supply chain level of the retail industry is undergoing a fundamental change, and the RFID technology plays an important role in this change

in Rheinberg, a small town in Westphalia in northern Germany, there is a supermarket called extra market, which belongs to Metro Group. It seems to be no different from other supermarkets, but there are hidden secrets in the supermarket. There is a slogan "future store" outside the supermarket to attract the attention of consumers. In addition to consumers with an average of 3000 people a day, visitors from other countries, including packaging manufacturers, intermediaries, manufacturers and even, all of them hope to see this case of breakthrough in major manufacturing innovation achievements in China around the world, including the successful test flight of the first domestic large aircraft C919; The first flexible composite industrial robot was successfully developed; The world's largest single radio telescope was completed; The world's largest gene bank has been put into operation and is the only workshop in the future

since 2003, the participants of the future workshop plan include Intel, sap, IBM and other organizations. They have been carrying out high-tech tests for the plan. The purpose is not only to make customers feel convenient when shopping, but also to make the integration process of manufacturing and retail smooth and effective

markus is a regular customer of extra market supermarket. He is familiar with shopping in the future store every time. When he enters the store, he will call his personal shopping assistant (PSA). In fact, the personal shopping assistant is a laptop computer, which can be automatically identified in the computer through his personal "future card". Click the LCD screen, and use the shopping list sent by e-mail to call it out, You can buy the necessary fruits in the fruit and vegetable area

although smart scales are not new to him, Jim foster, chief petrochemical market analyst of Platts, said every time that he can enjoy it if there is no accident. Intelligent scales collect product information through digital cameras, automatically analyze products, and then calculate prices and print price labels. Markus will scan the price with the personal shopping assistant before putting the fruits and vegetables into the shopping cart, which can save the time wasted at the cashier when paying. He only needs to give his personal shopping assistant to the cashier to get a shopping bill. Markus is very satisfied with Metro's future store, because it can help him save shopping time, which is convenient and fast

this future store has a complete communication system, which realizes wireless connectivity between the cashier system, supermarket employees and supermarket management, that is, real-time communication through IP and terminal mobile devices. Large retailers like Metro Group all believe that the key to this revolutionary development lies in the wireless radio frequency identification technology, which can develop the retail process best and save costs. At the same time, as an added value, retail chains also hope that RFID technology can solve the thorny problems of shelf vacancy, correct return of goods and theft for them

in the future, consumers can access wireless technology in two places: intelligent shelves and multimedia department

perfect combination of chip and antenna

advanced technology is only hidden in a label as thin as a chip, including a programmable chip and mini antenna. This RFID tag can also be understood as an intelligent tag. When reading product information, it does not need to scan the barcode of the goods, which is quite different from the barcode reading mechanism. In addition, the label will not be damaged and worn, and can also provide other information about the product. The main feature of RFID technology is that it can be compatible with a large number of product data. The data reader can be an automatic panel at the exit, a fixed reader or a portable mobile scanner, and can register the data of 2000 radio transponders at one time, which means that it can read the goods in the whole shopping cart, a shelf or the whole container rack at one time

this feature of RFID technology is specially designed for logistics. It has been implemented in various applications for some time. At present, large supermarkets such as Metro Group, Wal Mart and Tesco in the United States have begun to introduce RFID technology into the logistics system. Through the radio frequency identification technology, the transmission of goods in the logistics chain is automatically input and archived in the database of the recording system. Retailers can deploy goods for OTC listing at any time, and can order new goods at any time to meet market demand. At the same time, it is convenient to check the inventory

large chain retail stores hope this innovative technology can provide convenience for them, so they plan to promote the application of RFID technology. However, the challenge they face is also of great importance to the whole retail industry. Chain competitors are also developing RFID standards

radio frequency identification technology is being gradually implemented. Metro Group began to implement radio frequency identification technology in 100 suppliers, 10 Central warehouses and 250 supermarkets in November2004. The scope of application initially focused on logistics and inventory management. Participating suppliers shall attach identification labels on the container rack and install RFID readers in the loading and unloading area. The shipping personnel input the electronic product code into the label and transmit the data to the inventory management system. Each shipment has a unique password, which helps to track the transmission of goods and ensure that the goods are accurately transported to the supermarket or store

in the second stage of the implementation of radio frequency identification technology, industrial product partners participating in the project can use the smart tag during transportation. For example, Metro can more accurately locate children under the limited GPS. The group can automatically control the outflow and inflow of goods, order goods and store goods in warehouses and retail stores according to the smart tag

since the summer of 2004, participants have been conducting experiments in the RFID development center in Neuss, Germany. This is a working platform provided by Metro Group for its suppliers and industrial product partners. They can test hardware and software under real conditions. The center covers an area of more than 1300 square meters, in which 30 tests of different projects are installed, including supply chain, clothing stores Testing in four application areas, including supermarkets and home stores

At present, most of the systems tested in the

center cannot be promoted on a large scale, and the function of inputting information for the goods in the shopping cart at the cashier needs to be improved. This requires that each yoghurt box, chocolate or toothbrush box be equipped with the smart label, but it is still in the preliminary stage. The key to using RFID technology in a single product is the cost. Experts predict that this technology will replace the current bar code technology when the cost is reduced to 1% of the price. The best method is to directly print the structure of RFID technology on the packaging when printing the outer packaging of products, and then use conductive polymers for printing. This has a high probability of success

The Forrester survey predicts that the number of RFID chips produced worldwide will rapidly increase from billions in 2003 to 45billion in 2009

the data in the system will be invalid immediately after payment

data protection experts warn about the threat of transparent consumers. Because RFID technology connects shopping data with personal data, the consumer rights and interests protection committee requires that the chip should be invalid after each payment, so that customers will not have any concerns when purchasing goods in future stores. The decoder at the exit hardly needs to feed back information to the supermarket staff, so the customer's personal information is kept confidential

markus imagines that the future shopping process will be more convenient due to the continuous application of radio frequency technology. When all products are equipped with smart tags, it is no longer necessary to use personal shopping assistants to scan each product. As long as the shopping cart passes through the sensor of the commodity price tag, all product information will be immediately identified and entered into the system. Markus thinks it is very convenient to use RFID technology, but a group of staff may be needed to provide advice and help to guests at any time

radio frequency identification technology can be seen everywhere

before the discovery of radio frequency identification technology in retail, it had been used in other fields: logistics, airport baggage handling, mail service and library. The pharmaceutical industry uses radio frequency identification technology to provide unique labels for drugs to prevent fake and shoddy drugs. At the same time, radio frequency technology is not only used for goods identification, but also used in other areas such as controlling access to hotel rooms, cable cars, bars, concerts and leisure and entertainment places. By attaching smart tags to each ticket to identify the holder, fake tickets and football hooligans can be prevented

in addition, mini transponders can be implanted subcutaneously into wild animals, farm animals and pets to identify their location, and even the transponder chip can be implanted into human subcutaneous tissue, so that when people are kidnapped, they can track the specific location of the kidnapped person

Manroland plays an important role in the development of polymer electronic products

in the near future, low-cost polymer electronic products will continue to change the existing situation, including intelligent packaging and identification. Taking the printing industry as an example, polymer electronic products that can be directly printed can replace RFID tags. At present, 37 companies, universities and scientific research institutions around the world have joined the organization called German mechanical association (VDMA), which is mainly committed to developing infrastructure for the production of synthetic electronic components

Manroland is the only German machinery manufacturer among the founders of VDMA. VDMA was founded in December2004 and was named organic electronic Association (OEA). Dr. Reinhard Baumann, Roland Mann's director of special engineering for print media in Augsburg, is one of the eight members of the OEA's management board, of which the chairman is the chief executive officer of polyic GmbH. In addition to large-scale well-known German companies such as Degussa, merch and Siemens, the founders of OEA also include enterprises and universities related to the printing industry, such as Felix B? Ttocher GmbH, kiesser print service or technical universities of Chemnitz Darmstadt

vdma believes that organic electronics is now moving from laboratory to factory. In addition to RFID tags, it also includes sensors, solar chips, medical technology or simple consumer products. At present, OEA hopes to undertake the production and development of this process technology, and promote this product in the market as soon as possible. Manroland is working with the camness Darmstadt University of technology in this field. They have used the laborman printer to print operable crystals on conductive polymers

reprinted from: author of packaging machinery/translated by fanjinwen

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